Post by account_disabled on Nov 5, 2023 5:06:51 GMT
Pre-awareness phase In the pre-awareness phase , the prospect knows neither you nor your company, nor does he have any idea of the existence of the products or services offered. In fact, they don't even have a sense of a problem or challenge yet, but they're an ideal customer because other organizations like theirs are using your solutions. The objective is to shake up the situation, bringing out some doubts to the target customer through content capable of involving him, making him curious and - why not? - provoke him.
The channels suitable for this situation, not being able to violate the rules wedding photo editing service established by the GDPR with unsolicited emails that would end up straight in the spam folder, are social media. Short posts, with links to delve deeper into the topic, or simply questions and polls, to fuel engagement. The sales force can give a great boost to these initiatives, in particular using LinkedIn to find new commercial opportunities and activating conversations that are as natural as possible and aimed at informing prospects. The only precaution, in fact, is to try to curb the temptation to send product presentations or meeting requests to.
Those who don't even know they have a need yet. Involving your network means sharing personalized materials that can be useful to different sectors and roles in the company, trying to capture useful data and start the new phase of the process. Awareness phase In the awareness phase , the buyer is starting to perceive that he is faced with a problem to solve or a challenge to overcome: greater efficiency, cost reduction, faster production, and so on. His research, however, is not yet 100% active; for this reason, the ideal contents for engagement are halfway between information and entertainment.
The channels suitable for this situation, not being able to violate the rules wedding photo editing service established by the GDPR with unsolicited emails that would end up straight in the spam folder, are social media. Short posts, with links to delve deeper into the topic, or simply questions and polls, to fuel engagement. The sales force can give a great boost to these initiatives, in particular using LinkedIn to find new commercial opportunities and activating conversations that are as natural as possible and aimed at informing prospects. The only precaution, in fact, is to try to curb the temptation to send product presentations or meeting requests to.
Those who don't even know they have a need yet. Involving your network means sharing personalized materials that can be useful to different sectors and roles in the company, trying to capture useful data and start the new phase of the process. Awareness phase In the awareness phase , the buyer is starting to perceive that he is faced with a problem to solve or a challenge to overcome: greater efficiency, cost reduction, faster production, and so on. His research, however, is not yet 100% active; for this reason, the ideal contents for engagement are halfway between information and entertainment.