Post by account_disabled on Oct 9, 2023 6:03:25 GMT
Thanks to growing awareness of entrenched, ongoing inequities in the United States and across the globe, all kinds of organizations are being called on to do better when it comes to diversity, equity, and inclusion (DEI). These efforts should be more than just for show, but at the same time, it is important that they’re visible.That can be tricky when it comes to images for marketing collateral. Consumers expect brands to mirror the reality of their lives, while businesses also want to showcase diversity in visuals, but it has to be authentic. Without careful thought, it’s all too easy to hit the wrong notes, alienate potential customers, and draw negative attention to your brand.
At the same time, visuals Phone Number List are a powerful medium for both reflecting and fostering change. At a time when the U.S. population is quickly becoming more diverse and we are more connected globally than ever, accurately representing a range of identities in photos and graphics is important to both mirror what our world looks like now and to foster a society where everyone feels welcomed, seen, and heard. Beyond that, diversity in images is good for business. On LinkedIn Pages, using images can result in twice as many comments. Meanwhile, research shows that people are more likely to consider a product or service or take action after viewing an ad they consider diverse or inclusive.
Tips for Finding Diverse Images to Feature in Your ContentA few guidelines can help you find images that showcase diversity in a respectful and meaningful manner:Acknowledge that diversity, inclusion and belonging goes beyond race and gender. Be sure to include age, size, disabilities, sexual orientation, religion, and culture.Interrogate assumptions. Do you automatically gravitate toward men to indicate leadership or show women in “nurturing” roles? It’s worth noticing patterns and first instincts when choosing images. Avoid tokenization and stereotypes. Including one person who is meant to symbolize diversity in an image can suggest that the inclusion wastoprevent criticism. Similarly, including diverse individuals but showing them engaged in behaviors or situations that are stereotypical of their background or group can amplify harmful clichés.
At the same time, visuals Phone Number List are a powerful medium for both reflecting and fostering change. At a time when the U.S. population is quickly becoming more diverse and we are more connected globally than ever, accurately representing a range of identities in photos and graphics is important to both mirror what our world looks like now and to foster a society where everyone feels welcomed, seen, and heard. Beyond that, diversity in images is good for business. On LinkedIn Pages, using images can result in twice as many comments. Meanwhile, research shows that people are more likely to consider a product or service or take action after viewing an ad they consider diverse or inclusive.
Tips for Finding Diverse Images to Feature in Your ContentA few guidelines can help you find images that showcase diversity in a respectful and meaningful manner:Acknowledge that diversity, inclusion and belonging goes beyond race and gender. Be sure to include age, size, disabilities, sexual orientation, religion, and culture.Interrogate assumptions. Do you automatically gravitate toward men to indicate leadership or show women in “nurturing” roles? It’s worth noticing patterns and first instincts when choosing images. Avoid tokenization and stereotypes. Including one person who is meant to symbolize diversity in an image can suggest that the inclusion wastoprevent criticism. Similarly, including diverse individuals but showing them engaged in behaviors or situations that are stereotypical of their background or group can amplify harmful clichés.