Post by account_disabled on Mar 16, 2024 9:32:42 GMT
CTR, or “click-through rate”, is one of these indicators. It is even one of the most important for marketers, since it makes it possible to evaluate the effectiveness of campaigns in many areas of web marketing: digital advertising, emailing, retargeting, or even SEO. Together, let's explore the notion of CTR to better understand its usefulness. What is click-through rate CTR? The acronym CTR stands for “click-through rate”.
It is forged from the English “click-through-rate”. This performance indicator, used by marketers, measures the proportion of Internet users who have clicked on content generally a link or an BTB Directory advertisement and makes it possible to evaluate the effectiveness of a communication campaign. The CTR applies to all clickable elements on a web page. We therefore speak of click-through rates to measure the success of a link placed in an email, of a CTA button positioned on a landing page or on a blog article, of an organic link displayed in a SERP, of a sponsored link or an advertisement that appears on a network search, display, social, etc.
Calculating the CTR is simple: we take into account the number of clicks compared to the number of impressions , all multiplied by one hundred to obtain a percentage. For example, if an ad generatesclicks for a total of , impressions, its CTR is %, which is about average the median CTR oscillates between . and %, with large variations depending on the sectors of activity and type of campaign.
It is forged from the English “click-through-rate”. This performance indicator, used by marketers, measures the proportion of Internet users who have clicked on content generally a link or an BTB Directory advertisement and makes it possible to evaluate the effectiveness of a communication campaign. The CTR applies to all clickable elements on a web page. We therefore speak of click-through rates to measure the success of a link placed in an email, of a CTA button positioned on a landing page or on a blog article, of an organic link displayed in a SERP, of a sponsored link or an advertisement that appears on a network search, display, social, etc.
Calculating the CTR is simple: we take into account the number of clicks compared to the number of impressions , all multiplied by one hundred to obtain a percentage. For example, if an ad generatesclicks for a total of , impressions, its CTR is %, which is about average the median CTR oscillates between . and %, with large variations depending on the sectors of activity and type of campaign.