Parametric patterns are

Image courtesy of Looney Patterns 5. Parametrics Image courtesy of Je Sung Lee a “know it when you see it” kinda thing. Computers use complex mathematics to generate them. They usually have lines or geometric shapes presented in a gradual pattern. These patterns work well as simple landing page backgrounds because they combine the statement-making power of geometric patterns with the fluidity of organic movement. The inconsistency adds visual appeal without feeling like too much.



Consider keeping your parametric background extra Fax Lists subtle by using two shades of the same color. See how it’s done on this home page for Cetrucflotte (not actually a landing page, but you can apply it to yours). Image courtesy of Cetrucflotte 6. Trending colors Image courtesy of Color Hunt Looking to make a statement with your background without taking away from the rest of your page? Try using a trending color scheme to tie your landing page elements together with your background.





These color schemes are trending in 2022 web design: Earth tones (browns and tans) Jewel tones (deep greens, purples, blues, yellows, and oranges) Pastels Neon and pop art colors 2022’s trendy color palettes have a little something for everyone. For example, you can follow the neon trend to create a retrofuturistic page like this one for Jack McDade’s Radical Icons. Image courtesy of Jack McDade It’s All About Structure Backgrounds are just one part of your landing page’s anatomy.