Post by parverj9x10 on Feb 20, 2024 7:09:22 GMT
Technological progress and legal regulations such as restrictions on Sunday trading open up new opportunities for online stores. To obtain the best results it is worth using proven types of advertising. One of the most effective forms of promotion are product ads in Google Ads . These ads appear at the top or right of Google search results and include the seller's image name, price and domain. Product ads combine a huge reach of Polish Internet users use Google and matching the displayed product to the user's query purchase intention. This gives a great advantage over the traditional advertising model on TV in which advertisements were also directed to recipients not necessarily interested in a given product. Moreover, thanks to data from the Google Ads advertising system and the Google Analytics tool it is possible to accurately measure the effectiveness of advertising activities.
Can check for example how many clicks a given product received, what the cost of these clicks was and what was the value of sales obtained from Google ads. How to run Google Shopping Ads? To run Shopping ads you must create a Google Merchant Center account You must set up a Google Merchant account by filling out your business Country Email List and website information. The website URL must also be verified and reserved; a given URL can only be assigned to a Merchant account. There are ways to verify the URL. One of them is enough through Google Analytics Tag Manager uploading an HTML file or placing an HTML tag on the home page . To run ads you also need a product file data feed which contains properly formatted product data see data specifications and sample files.
Products in the feed should have at least the following attributes. For small stores or small campaigns up to approx. products you can manually prepare a product file in a Google sheet in a few hours. However in the case of larger stores and frequently changing products it is worth entrusting the IT department to prepare a feed in the form of XML or txt which will be updated regularly. Manually managing a large feed is very time consuming and automatic updates of the feed, the list of products and their parameters such as price or availability will prevent the display of incorrect ads. To run Shopping ads you must also connect your Ads account to Google Merchant Center . Then from the Ads account level you should create a product campaign and assign the appropriate budget campaign structure ad groups and product groups and rates per click CPC or target conversion cost CPA depending on the bidding strategy.
Can check for example how many clicks a given product received, what the cost of these clicks was and what was the value of sales obtained from Google ads. How to run Google Shopping Ads? To run Shopping ads you must create a Google Merchant Center account You must set up a Google Merchant account by filling out your business Country Email List and website information. The website URL must also be verified and reserved; a given URL can only be assigned to a Merchant account. There are ways to verify the URL. One of them is enough through Google Analytics Tag Manager uploading an HTML file or placing an HTML tag on the home page . To run ads you also need a product file data feed which contains properly formatted product data see data specifications and sample files.
Products in the feed should have at least the following attributes. For small stores or small campaigns up to approx. products you can manually prepare a product file in a Google sheet in a few hours. However in the case of larger stores and frequently changing products it is worth entrusting the IT department to prepare a feed in the form of XML or txt which will be updated regularly. Manually managing a large feed is very time consuming and automatic updates of the feed, the list of products and their parameters such as price or availability will prevent the display of incorrect ads. To run Shopping ads you must also connect your Ads account to Google Merchant Center . Then from the Ads account level you should create a product campaign and assign the appropriate budget campaign structure ad groups and product groups and rates per click CPC or target conversion cost CPA depending on the bidding strategy.