Post by account_disabled on Jan 25, 2024 4:09:05 GMT
If your site is overloaded with content, there is a good chance that search engines will never find the best stuff you’ve created. Technical site issues like slow load speeds and bloated code can further squander your crawl budget.
We saw this firsthand with our project for the U.S. Army recruiting website. Goarmy.com had not seen significant updates in over a decade, including SEO strategy.
The site was built around dated SEO principles of DB to Data creating a separate page for each keyword rather than deep pages that covered topics in depth.
This, combined with a tendency to use the site as a “dumping ground” for content from various constituencies, led to a site with over 10,000 pages that provided little information about joining the Army.
The site captured only 19% of potential top-three keyword rankings and an insignificant percentage of featured snippets.
Bottom line: Google didn’t see goarmy.com as a good source of information about the brand.
Part of this was content quality, and part was an inability to locate some content at all.
Bloated taxonomy, lack of sitemaps, non-responsive pages and slow page loads created a situation where search crawlers couldn’t even find valuable pages on the site, leaving ample content that had never been crawled or indexed.
We created an SEO and content strategy that changed all that.
We saw this firsthand with our project for the U.S. Army recruiting website. Goarmy.com had not seen significant updates in over a decade, including SEO strategy.
The site was built around dated SEO principles of DB to Data creating a separate page for each keyword rather than deep pages that covered topics in depth.
This, combined with a tendency to use the site as a “dumping ground” for content from various constituencies, led to a site with over 10,000 pages that provided little information about joining the Army.
The site captured only 19% of potential top-three keyword rankings and an insignificant percentage of featured snippets.
Bottom line: Google didn’t see goarmy.com as a good source of information about the brand.
Part of this was content quality, and part was an inability to locate some content at all.
Bloated taxonomy, lack of sitemaps, non-responsive pages and slow page loads created a situation where search crawlers couldn’t even find valuable pages on the site, leaving ample content that had never been crawled or indexed.
We created an SEO and content strategy that changed all that.