Post by anamika371 on Jan 13, 2024 5:00:58 GMT
Amazon, isn’t constantly redesigning expected to be wise? Not necessarily. hard way when it made its redesign, people are averse to change and will protest any drastic change in the look and feel of something they use regularly. When users are accustomed to a particular design and site look and feel, you want to make sure that it appears to them that they are still getting this look and feel without appearing outdated.
That is what Amazon does really well by making slow and gradual changes. This Email Marketing List aligns with Weber’s Law of Just Noticeable difference in which the “difference threshold” or “just noticeable difference” is the minimum amount by which the intensity of stimulus must be changed in order for people to be able to “perceive” the change. Amazon appears to be very slow to change, but not necessarily: Its design (both color and look and feel) has changed significantly over the years.
Amazon’s genius, however, lies in making the changes in such a way that users don’t really notice it—the changes are rolled out gradually and subtly, until they are drastically different in a way that users become accustomed to. It’s also worth noting that there are a few core elements that remain consistent in Amazon’s approach to design over the years. For example, the orange CTA button, which has been found to be a conversion booster not just for ecommerce sites but also for software services and also for reviews.
That is what Amazon does really well by making slow and gradual changes. This Email Marketing List aligns with Weber’s Law of Just Noticeable difference in which the “difference threshold” or “just noticeable difference” is the minimum amount by which the intensity of stimulus must be changed in order for people to be able to “perceive” the change. Amazon appears to be very slow to change, but not necessarily: Its design (both color and look and feel) has changed significantly over the years.
Amazon’s genius, however, lies in making the changes in such a way that users don’t really notice it—the changes are rolled out gradually and subtly, until they are drastically different in a way that users become accustomed to. It’s also worth noting that there are a few core elements that remain consistent in Amazon’s approach to design over the years. For example, the orange CTA button, which has been found to be a conversion booster not just for ecommerce sites but also for software services and also for reviews.